Analysis of the Various Marketing Channels Term Paper

Analysis of the Various Marketing Channels - Term Paper Example For a marketing channel to be effective, it requires that proper communication is effectively done to avoid poor communication. Communication involves advertising, promotions; electronic-mail, telephone conversations and complaints follow up. To be able to design an effective marketing channel, it is imperative that the business analyze customer needs, set up objectives and also be able to evaluate alternative marketing channels for their organization. In the traditional retail business wholesalers, distributors, retailers, and the consumers are all involved in the transferring process. Storage and shipping is an important aspect of the marketing channel and it takes place at every level of the distribution channel. It is usually facilitated by players such as warehouse agents and freight carriers. Another aspect of the retail business involves the services that are given to the customer and such activities include providing them with adequate information, training them on all aspects of the product, fulfilling any statutory and legal requirements and facilitation of credit services for the customers (Hennig-Thurau and Hansen 2000). Morrison's company was founded in 1899 by William Morrison. It began as a single egg and butter stall in Bradford, West Yorkshire. This company is one of the largest food retailer supermarkets with 375 stores. It mainly deals with food and groceries. Though big, it does not offer its customers an online shopping service which is crucial for the expansion of the business. In addition, it has yet to venture into the financial services market that is essentialThis Company is said to have the same prices in all its stores and this has made it win their customers loyalty. Since it has a relatively small size and regional focus. It promotes most of its own products through using its Farmers, Boy, and product subsidiaries. By the use of the wholesale model, this has proved to be the focal point in generating the company's profits while at the same time, it has maintained low prices. The company depends on its own subsidiaries to provide products and packagings to all its stores.T hey also have their own manufacturing facility which is unique to suit their market. The Morrison's company lays its emphasis on freshness, quality, provenance, in-store production, in-season food and their expression of their deep understanding of food. (Hennig-Thurau and Hansen 2000). The company operates its own manufacturing plant and it does its own distribution because all these channels are well integrated. In this company, they match the retail opening hours in all their stores. This chain of supermarkets also focuses on selling fresh food and also offers an employee discount scheme. Promotional offers are used like "half price "rather than "buy one get one free".

Poetic Realism And The Rules Of The Game By Jean Renoir Movie Review

Poetic Realism And The Rules Of The Game By Jean Renoir - Movie Review Example It is widely regarded difficult to maintain and establish strict borders of poetic realism but most surely it gained a lot from the French literature of the 19th century. Most of all it is Balzac and Zola which developed a new vision on the matter of simple human life and its true complexity and tragic yet live nature. The love triangle that is the plot center of â€Å"The Rules of the Game† tells us that great feeling is always doomed due to its complexity and enormously exciting power. The ending of the movie reminds of Deus Ex Machina but really something terrible could be felt during the entire movie and such tremendous stress and complexity between human relationships is a great way of showing how elementary and common life aspects can eventually lead to the tragic end. What starts romantically and joyfully ends with the horrible "accident" that is sure can be considered a Destiny's action. However such destiny or better say pessimistic theorem of French poetic realism is one of the main components of this genre because almost every central hero in the films of this tradition ends dead or broken in somehow another way. But above that â€Å"The Rules of the Game† are different from the other pictures of poetic realism because it shows not lower social classes but high ones though their problems appear to be the same because they are pan-human. The visual aspect of the Rules of the Game, as well as other poetic realism films, has a great part which is obvious because of its movie and not a book.

Stereotypes of women in the play Essay Example for Free

Stereotypes of women in the play Essay Woman in Aeschylus’s Agamemnon are perceived as untrustworthy and ignorant characters. The role of women in ancient Greek life, was considered to be insignificant compared to that of Greek men. And yet, in tragedies, women were often written as major characters, revealing insights on how women were treated and thought of in society. Many well-known Greek plays contain several well-written, complex, female characters. Each female character takes upon herself, the role of villain, the role of victim, and the role of heroine. Drama and theatre in the ancient Greek world expresses the communities’ concerns in regards to their ambitions, fears, hope and their deepest sympathy. In Greek drama, playwrights often included pivotal female roles, despite the fact that the cast was strictly male. The role of women in ancient Greek life is deemed irrelevant compared to that of Greek men, however, in tragedies, women are often written as major characters, revealing important insights on the perceptions and treatment of women in society. For a woman to possess qualities such as leadership and strength is not typical, in fact it is seen as masculine and un-ladylike. Many Greek plays contain several complex female characters; Aeschylus is a playwright whom incorporates a very complex female character, Clytemnestra in his play Agamemnon. Although Clytemnestra is one of the most recognizable and noted female villains due to her involvement in the murder of her husband and his concubine, one can argue that her actions are justifiable. Whether her vengeful actions are triggered by the death of her daughter Iphigenia, her love for Aegisthus or the jealousy of her husband’s mistress Cassandra, either is motive enough to make her turn to evil. There is a quote made by the chorus that suggest evidence that women are incompetent and over emotional for leadership, It is very like a woman in command to concede gratitude before the facts appear: too ready to persuade, a female ranges beyond her boundary, quick to move; but doom is quick for rumour when a woman spreads it, and it is destroyed. (483-487) With these words, the Chorus expresses a stereotyped view of women as emotional and irrational. From my reading of the play as a whole, I asked myself the question did the female characters in the play actually live up to this stereotype? As I pondered upon this I knew the answer was No. The women in this play are fierce and merciless, and do as they wish. Even though they have a dark cloud of gender prejudice overhead they go against this and stand above all. As for the male characters, their are clearly some who are very rational and dont get their hopes up too early; both the Watchman and the Herald seem to fit this description. Based on the way all of the characters in the play are depicted I personally think Aeschylus does not agrees with the Choruss opinion of women. Just like many explore argumentative themes, Aeschulus decided to explore gender inequalities and hierarchies in a time when this topic was importantly relevant. In a patriarchal society like that of ancient Greece, it would be pretty hard to have a play with a fearsome female villain like Clytemnestra and not have the issue of gender play a prominent role. At many points in Agamemnon, we hear characters utter stereotyped views about women, but it isnt clear how much Aeschylus endorses these. For example, the Chorus frequently remarks on how women are irrational and dont pay attention to the facts. The Chorus members intend this as a criticism of Clytemnestra, but do we really see her being irrational or making factual mistakes? Evil though it is, Clytemnestras murder plot definitely required careful (i. e. , rational) planning, and she was right about the signal fire from Troy, which the Chorus doubted. Also, the Chorus is majorly wrong in mistaking the appearance of Clytemnestra for what it really means, when they cant believe she will be Agamemnons killer. Clytemnestras actions do, however bear out another cultural stereotype in the play: that women are untrustworthy. (Of course, it could also be said that Agamemnon is untrustworthy, since he sacrificed his own daughter. ) At the end of the play, when the Chorus makes fun of Aegisthus by calling him a woman for not going to war and using deception to get back at Agamemnon, does this question or reinforce stereotypes? Absolutely. There is many similarities between Aeschules’s Play on gender inequality and stereotyping and experiences of those of the 1950’s. The role of women in the 1950 was repressive and constructive in many ways. Society placed high importance and many expectations on behavior at home as well as in public. Women were supposed to fulfill certain roles, such as a caring mother, a diligent homemaker, and a obedient wife. The mother was supposed to stay at home and nurture so society would accept them. The basics of the inept woman were: the woman driver, the over-spender who cannot budget, and the basic downfall of man. This all ties back to the women in Agamemnon, despite the male characters never ending humility and doubtfulness of intelligence the women, there is a strong prevalence and honor for the female sex among woman. Here is a poignant example of strong clystamnestras femininity†¦ I cried out my joy long ago, when the first night-messenger of fire came telling of Ilions capture and destruction. And someone said in reproof, Have beacon-watchers persuaded you to think that Troy is now ransacked? Truly like a woman to let her heart be lifted! Words such as those made me seem astray; nevertheless I went on sacrificing, and people in all parts of the city shrilled cries of joy in womens custom, in grateful triumph, lulling the fragrant flame that devoured their sacrifice at the gods seats. And now, for the longer account, what need have you to give it me? I shall learn the whole story from my lord himself; and I must hasten to give my revered husband the best of welcomes now he has come back. For what light of day is sweeter to a wife to see than this, with the gates opened up when god has brought back her husband safely from campaign? Take this message away to my husband, to come as soon as possible; he is the citys beloved darling. As to his wife, I wish he may find her when he comes just as faithful in his home as the one he left behind, the houses watch-dog to him while hostile to ill-wishers, and similar in everything else, with no seal broken in the length of time; and I know no more of pleasure from another man, nor talk of blame, than I do of dipping bronze. There you have my boast; its fullness with the truth makes it no shame for a woman of my nobility to proclaim. (587-614)| | I’ve quoted this entire long speech by Clytemnestra because of the sheer wealth of conflicting images of femininity it offers. At the beginning of the speech, we see her offering a counterargument to the sexist stereotypes presented by the Chorus in the previous quotation. Contrary to how they claim women typically behave, Clytemnestra says that she was right about the fact that Agamemnon was coming home, and so hadnt gotten her hopes up for no reason. She drives this point home by saying that she doesnt want to hear any more secondhand information, but will wait to hear what her husband has to say when he gets home. For the rest of the speech, she interweaves various ideas of traditional femininity, pointing out how much she loves her husband, and how faithful she has been to him while he was gone. Aeschylus’s Greek tragedy, Agamemnon stereotypes of women in the play are quite evident. There is no rug sweeping of this topic at all, instead the reader is greeted with this issue at the beginning of the play. It seems like every male character especially the chorus are brash on the females and encounter them is unworthy, unintelligent and forgetful subhuman. Male characters in Agamemnon do not in the slightest take anything women say seriously and believe the right place for them in caring for baby and the home, similarity to that of the stereotypical housewife of the 1950’s. To much astonishment the women in the play prevail against all preconceptions about them. Probably the most is Clytamnestra, who killed her husband because he sacrificed her beloved daughter to succeed his army. Clytamnestra was a strong woman and never apologized for what she did, but admitted to it with dignity and honor. Women of Agamemnon serve as a fine example to the idea that even though women might be placed in a situation that has placed in a unfair hierarchy of gender, we women must triumph and overcome biases just like our sisters have done for millenniums; we must be brave and endure so we can succeed and show that we can do and be just about anything.

Introduction Why Use OPNET Modeler Computer Science Essay

Introduction Why Use OPNET Modeler Computer Science Essay OPNET Modeler is a very good tool for network designing and simulation. OPNET Modeler was selected because most of the wired and wireless network components are available in the OPNET 15.0 Modeler. In this version a number of different models can be created to simulate, analyze and compare their results. This chapter explains how the different wired and wireless network has been designed and simulated in OPNET Modeler. In this project different scenario for Ethernet, DSL, Wi-Fi, and WiMAX in two different projects has been created in OPNET Modeler 15.0 . There is also a comparison between the wired and wireless networks. The Ethernet network is compared with the Wi-Fi network and the DSL network is compared with the WiMAX network. Overview of OPNET Modeler OPNET stands for Optimized Network Engineering Tool. The OPNET Modeler is a very powerful tool for the network modeling and simulation. The purpose of the OPNET Modeler is to optimize cost, efficiency, performance, viability and scalability characteristics of the network. In addition OPNET Modeler has a huge library of nodes(fixed, mobile or satellite), links(simplex, duplex, wired or wireless), and subnets, which are used to design and simulate network configuration, protocols, traffic and end user applications. OPNET Modeler has three hierarchical levels or editors. These are Project Editor Project editor is also known as network editor. The project editor is the key staging area for modeling a network simulation. In the project editor a network can be created by using the nodes, link, and subnets from the standard library, then select statistics, run the simulation and view the results of the network. FIGURE: Node Editor To built models of nodes the node editor is used. Node editor specifies the internal structure of the network node. The node includes workstations, satellite terminals, switches, and remote sensors. The OPNET node has a modular structure. The packets and status information are exchanged between modules which are connected via packet streams or statistic wires. Every module performs specific function, such as generating packets, processing packets, transmitting and receiving packets or queuing packets. FIGURE Process Editor The process editor is used to design process models, which controls the basic functionality of node models generated in the node editor. The process models are represented by Finite State Machines (FSMs). The FSMs are generated with icons, which show states and lines which shows transitions between states. The process models are expressed in C or C++ language. Figure In this chapter four different scenarios are discussed. These are Scenario1: Ethernet Network Model In this scenario a new wired network for Ethernet is created in OPNET Modeler as shown in figure. This scenario is created for campus network. In this scenario seven workstations are connected to the switch. With the help of a router the switch is connected to the server. The switch is connected to the router which is connected to the server. Ethernet links are used to connect all these nodes with each other. The server provides different applications used for the workstations. For this network model we also need to define the applications and profiles by adding a node for the application and profile. The workstations are associated with the profiles in order to use different applications. H:snapshots 1ETHERNET.bmp Figure Ethernet Network Model The nodes used in this scenario is Node Name Description Applications Profiles Server Router Switch Workstation How to configure Nodes The configuration of each node is as follow Application Configuration The application configuration is the most important node in the network design. By default the application configuration has a maximum of sixteen services, which are supported by the OPNET Modeler. These are http, ftp, e-mail, print etc. In this scenario the default services are selected as shown in the figure To configure the application node right click on it, select Edit Attributes a dialogue box will open. Change the name field value to application. Expand the Application Definitions row, select the default option while left other setting at default as shown in the figure. H:SNAPSHOT22)ETHERNET APPLICATIN CONFIG.bmp Figure: Ethernet Application Configuration Profile Configuration The profile configuration allows us to define a user or a group of user to the application services supported by the network. For this scenario one profile is defined namely shahid. The profile node can be configured by expanding the profile configuration row. Define the profile namely shahid also define the applications and change the operation mode to simultaneous while left the other setting at default as shown in figure To configure the profile configuration right click on it, select Edit Attributes a dialogue box will appear. Change the name field value to profiles. Expand the profile configuration row, select edit. Then define the profile namely shahid also define the applications and change the operation mode to simultaneous while left the other setting at default as shown in figure. H:SNAPSHOT22)ETHERNET PROFILE CONFIG2.bmp Figure: Ethernet Profile Configuration Server Configuration The server can generate the applications traffic such as http, ftp, e-mail, print etc. This traffic can be sent to the workstations with the help of router and switch which are connected through Ethernet links. In the server configuration, three applications supported services were defined namely http, ftp, and e-mail while all other settings are left at default as shown in figure. H:SNAPSHOT22)ETHERNET SERVER.bmp Figure Ethernet Server Configuration Workstation Configuration The workstation can also generate the applications traffic, which can be sent to the server through the network to the server. The workstation can be configured by selecting the Application Supported Profiles namely shahid while left all the other parameters at default as shown in the figure. H:SNAPSHOT22)ETHERNET WKSTN CONFIG.bmp Figure: Ethernet Workstation Configuration Router and Switch The functions of both the router and switch are almost the same. Both are forwarding the traffic to the end nodes. The router and switch are connected to each other through Ethernet link. Scenario2: WLAN Network Model In scenario 2 a wireless network model for WLAN is created in OPNET Modeler as shown in figure. This scenario is also created for the campus network. This scenario is similar to scenario1 with slight changes. In scenario2 the switch of scenario 1 is replaced with the wireless access point (AP) and also the workstations are replaced with the wireless LAN workstations. The main function of the wireless access point is to transmit and receive the wireless signals. The access point is connected to the router which is then connected to the server through Ethernet link as shown in figure. C:Usersshahid aliDesktopUntitlrgregreeddfgdfg.png Figure: WLAN Network Model The nodes used in scenario2 is Node Name Description Applications Profiles Server Router Wireless Access Point Wireless LAN Workstations The configuration of all the nodes except the wireless access point (AP) and wireless workstations are the same which are discussed in scenario1. The configuration of the wireless access point (AP) and the wireless workstations are as follow. Wireless access point (AP) configuration The wireless access point (AP) transmits and receives the wireless signals. The wireless access point can be configured by expanding the wireless LAN parameters. The access point functionality should be enabled so that this node can transmit the wireless signals. The BSS Identifier value is set to 0. If there is another wireless access point (AP) in the network then its BSS Identifier value must be different. The other setting is left at default as shown in figure. H:SNAPSHOT22)WLAN AP CONFIG.bmp Figure: WLAN Wireless Access Point (AP) Configuration Workstation configuration The workstation configuration is the same as the workstation configuration in scenario1. But in this scenario the BSS identifier value for the workstations is also defined. The BSS Identifier value is set to 0. This value must be the same as the wireless access point BSS Identifier value. The access point functionality is disabled for the workstations. The remaining settings are left at default as shown in figure. H:SNAPSHOT22)WLAN WKSTN APLICATION AND WIRELASS CONFIG.bmp Figure: WLAN Workstations Configuration Scenario3: DSL Network Model In this scenario a wired network model is created for the DSL using the OPNET Modeler. In this scenario four workstations are connected to the switch through the Ethernet links. The switch is connected to DSL modem. The DSL modem is connected to the DSLAM via the DSL links. The type of DSL used for this scenario is Asymmetric DSL (ADSL). The ADSL has a high downstream data rate than the upstream data rate. The function of the DSLAM is to linked several users to the high speed backbone network. The DSL modem is used to send and receive signals. The DSL modem has internal signal splitter that carries voice signal on the low frequencies and carries data signal above that frequencies. With the help of IP cloud the DSLAM is connected to the server via the PPP link. The figure shows the DSL network model. C:Usersshahid aliDesktopSHANPSHOT33DSL.bmp Figure: DSL Network Model The nodes and links used in scenario3 are Node/Link Name Description Applications Profiles Server Router Switch Workstation IP Cloud DSLAM DSL modem PPP Link DSL Link Ethernet Link The configuration of each node and applications taken for this scenario is the same as discussed in scenario1 and scenario2. For scenario3 the profile name is different, here the profile name is SHAH. Scenario4: WiMAX Network Model In scenario4 a wireless network model for the WiMAX is created using OPNET Modeler. This scenario is the same to scenario3 but there is a slight changes. A new node is added for the WiMAX configuration. Without this node the WiMAX network will not work. In this scenario the DSL modem is replaced with the WiMAX basestation, the switch is replaced with the subscriber station and the workstations are replaced with the wireless workstations. The WiMAX basestation will transmits the wireless signal over a long distance. The subscriber station which is found at the costumer site receives this signal, which is then sent to the wireless workstations. The subscriber station and the WiMAX basestation communicate through air interface-. The WiMAX basestation is communicating to the server through the ip cloud and router via PPP link. The figure shows WiMAX network model. C:Usersshahid aliDesktopSHANPSHOT33WIMAX.bmp Figure: WiMAX Network Model The nodes and links used for scenario4 are Node/Link Name Description Applications Profiles Wimax config Server Router Ip cloud WiMAX basestation Subscriber station Workstation Link

Why I Want To Attend College :: College Admission Essay

My purpose and goals in attending college is to make something of my life. Noone want's to be a nobody. But sometimes it takes time in order for one to realize this.   Ã‚  Ã‚  Ã‚  Ã‚  Upon graduation from highschool, I, like the majority of other highschool graduates, had no clue what direction my life was heading or even what I wanted to become. So after graduation I decided to explore my options at the University of Pittsburgh. Wow, was this a mistake. Not only was the college to big for my own well being, but the big University provided too many distractions. This is why I feel I have finally taken the right and first step in securing my future.   Ã‚  Ã‚  Ã‚  Ã‚  Currently, I am attending Waynesburg college in Waynesburg, Pennsylvania, majoring in computer science and minoring in business. I have always had a fascination when it comes to computers and I think that this is a very good

A Case Study Depicting the Importance of Ethics in Medicine Essay examp

To protect the individual’s right and confidentiality, the client involved would be referred to as ‘Marge’. Introduction ‘Work for health requires moral commitment’ (Seedhouse, 2009 p. xiviii). Therefore, the obligation rests on healthcare professionals faced with ethical dilemma in their practice to make moral decision which should promote and enhance health ( Rumbold, 1999; Sim, 1997). Ethics is concerned with the basis on which an action is determined as either right or wrong (Rumbold, 1999; MacIntyre, 2005). Therefore, ethics is the study of morality which is also known as moral philosophy (Sim, 1997; Thompson et al, 2006). When one moral principle conflicts with another, it is referred to as a moral or ethical dilemma (Sim, 1997). Hence, ethics provides a framework for addressing dilemmas (Rumbold, 1999). Thus, Thompson et al (2006), highlights that clients are presented as consumers rather than recipients of care. As a result, there seems to have been changes and challenges in health and social care in recent years (Thompson et al, 2006). More than ever before healthcare professionals have to act in the best interest of clients irrespective of their cultural backgrounds, values or religion (Thompson et al, 2006). This essay highlights the Hippocratic Oath as it is translated into principles which inform the modern code of ethics (Preston, 2009). Furthermore, these principles may not be enough in undertaking moral reasoning. Therefore professionals may have to employ some of the ethical theories which include theory of justice, teleology and deontology in deciding the best possible action for Marge in the case study. Marge has been diagnosed with bipolar affective disorder, and the multidisciplinary ... ...s (RMO), Nurses, Occupational Therapists, Social Worker and Psychologist were alerted at the deterioration in Marge’s mental health in the hospital. Marge’s mood has now altered to a manic state. She was constantly laughing and doing Irish dance in the ward. She had also been abusing alcohol and acting in a very flirtatious manner. This behaviour was completely out of character for Marge who is a devout Christian with a reserved persona. Marge also neglected herself- not eating or washing. In the past when depressed, she has made suicide attempts and did not allowed health professionals into her high rise flat. During her last manic episode, she gave away large sums of money. Her judgement was impaired and did not comply with prescribed medication. Marge wants discharged but has no insight into her current manic episodes. So also, her children wanted her home

FINAL EXAM: Study Guide Essay

1. Which of the following is an action that could damage an asset? 2. Which law requires all types of financial institutions to protect customers’ private financial information? 3. An AUP is part of a layered approach to security, and it supports confidentiality. What else supports confidentiality? 4. Which of the following is a detailed written definition of how software and hardware are to be used? 5. Which of the following is not a common type of data classification standard? 6. What does a lapse in a security control or policy create? 7. Which of the following is any weakness in a system that makes it possible for a threat to cause it harm? 8. Which of the following terms refers to the likelihood of exposure to danger? 9. Which type of attacker intends to be helpful? 10. Which domain is primarily affected by weak endpoint security on a VPN client? 11. Identify two phases of the access control process. 12. You log onto a network and are asked to present a combination of elements, such as user name, password, token, smart card, or biometrics. This is an example of which of the following? 13. Which of the following is a type of authentication? 14. Identify an example of an access control formal model. 15. Which of the following access control models is based on a mathematical theory published in 1989 to ensure fair competition? 16. Which of the following are primary categories of rules that most organizations must comply with? 17. Which of the following is not a part of an ordinary IT security policy framework? 18. Which of the following helps you determine the appropriate access to classified data? 19. Which of the following refers to the management of baseline settings for a system device? 20. Identify a primary step of the SDLC. 21. Which of the following is a process to verify policy compliance? 22. When monitoring a system for anomalies, the system is measured against _. 23. Which of the following is not a type of penetration test? 24. Identify a drawback of log monitoring. 25. Which of the following is not a type of monitoring device? 26. Identify the primary components of risk management. 27. Which of the following is not a part of a quantitative risk assessment? 28. What are the primary components of business continuity management (BCM)? 29. Which of the following determines the extent of the impact that a particular incident would have on business operations over time? 30. What does risk management directly affect? 31. Which of the following is a cipher that shifts each letter in the English alphabet a fixed number of positions, with Z wrapping back to A? 32. Identify a security objective that adds value to a business. 33. Which of the following is an asymmetric encryption algorithm? 34. Identify a security principle that can be satisfied with an asymmetric digital signature and not by a symmetric signature. 35. Which of the following is a mechanism for accomplishing confidentiality, integrity, authentication, and nonrepudiation? 36. In which OSI layer do you find FTP, HTTP, and other programs that end users interact with? 37. Identify the configuration that is best for networks with varying security levels, such general users, a group of users working on a secret research project, and a group of executives. 38. Which of the following would you not expect to find on a large network? 39. Which of the following is a weakness of WLANs? 40. Identify an advantage of IPv6 over IPv4. 41. Identify one of the first computer viruses to appear in the world. 42. Which of the following is not a primary type of computer attack? 43. How do worms propagate to other systems? 44. Which of the following type of program is also commonly referred to as a Trojan horse? 45. Which defense-in-depth layer involves the use of chokepoints? 46. How does a standard differ from a compliance law? 47. Which of the following is not a principle of the PCI DSS? 48. Identify the compliance law that requires adherence to the minimum necessary rule. 49. Identify the compliance law whose primary goal is to protect investors from fi nancial fraud. 50. U.S. organizations must comply with